How do we measure company culture?

How do we measure culture?

We don’t guess. We measure.

We measure how inspired people actually are, and how much influence they really have (not just how loud they are in meetings).

Then we plot it all on a very grown-up corporate grid — because nothing gets executives’ attention faster than a box with axes.

Suddenly culture becomes visible, patterns emerge, and the “people stuff” turns into something you can actually work with.

No vibes. Just numbers and descriptions. Just clarity.

What benchmarks do we use?

Inspiration and influence both run on a simple scale — because no one needs a PhD to understand culture.

Inspiration goes from 0 out of 5 (emotionally resigned, here for the payslip) to 5 out of 5 (energised, engaged, and mildly unstoppable).

Influence also runs from 0 out of 5 (affects almost no one beyond their inbox) to 5 out of 5 (their mood alone can shift the room). Influence is based on reality, not ego — title plus how many humans you actually interact with in a week.

Combine these two, and we have numbers for each persons’s inspirational impact not he organisation, a.k.a, what voltage of human energy they put into, (or take out of), the business.

Simple numbers. Very real consequences.

What are the different inspiration/influence categories?

When we map inspiration against influence, personalities turn into power sources.

The people with high inspiration and high influence? Those are your nuclear power stations — massive output, lights-on-for-everyone energy.

At the other end are the AAA batteries — low inspiration, low influence. Small impact, low voltage, no judgement.

In between sit nine very human categories, including the power banks — useful, rechargeable, and capable of doing real damage if fully charged.

The most dangerous zone? High influence with low inspiration.

These people can drain an entire floor before lunch.

That’s why we coach them first.

Lift the inspiration of the people with the biggest reach, and you get the maximum bang for your buck — or as we like to call it, turning silent energy leaks into actual power.

How are the results displayed?

The corporate grid shows every human in the business — no hiding behind job titles or impressive LinkedIn bios.

Each person gets a circle, and the bigger the influence, the bigger the circle (yes, some people are visibly louder than others).

Inspiration is colour-coded from red (energy vampire), through yellow (trying, but tired), to green(fully charged and dangerous in the best way).

At a glance, you can see exactly where to intervene first, who needs coaching, who needs empowering, who’s ready for promotion…

and who might be gently encouraged to take their energy elsewhere.

No guesswork. No politics. Just a very honest picture of how your culture is actually working.